A design initiative to help the recovery of Siargao’s surfing community.
On December 16, 2021, Super Typhoon Rai made first landfall on Siargao Island, leaving a wake of destruction and wreckage on the popular surf destination.
Mountain Dew transformed what was broken into symbols of rebuilding and hope.
THE DESIGN INITIATIVE
In the aftermath of Typhoon Odette, there was tons of wreckage and scrap wood left on the island of Siargao. Mountain Dew—a brand that champions the spirit of adventure, wanted to help restore the Philippines' surfing capital by launching Project Re-Dew, a design initiative that commemorates Siargao’s unbreakable spirit.
MADE FROM PET RESIN
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TYPHOON WRECKAGE
MATERIALS
Project Re-Dew upcycles used Mountain Dew PET plastic bottles into a neon green resin that binds pieces of Typhoon Odette wreckage to create surfboards inspired by iconic locations within Siargao’s surfing community.
INSPIRATION
SCRAPBOARD TROPHIES
The Scrapboards debuted as the official trophies for the 26th International Surf Cup in Siargao in October 2022—the first to be held after years of closure from the pandemic and typhoon. 🏄
The Dew-sponsored trophies are inspired by the old & the newly built Cloud 9.
Re-Dew Scrapboards will be turned over to ReMaker Space and Rise Siargao to help raise funds for the building of boats and necessary infrastructure to help the island’s most affected residents.
